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  • Writer's pictureChris Muellenbach

Real Estate Hygge

I had the privilege of attending the Houseworks Collective team meeting yesterday. Charlie

Hutchinson kicked things off with a fun icebreaker, asking: “What was your favorite article of clothing you had growing up?”


For me, the answer came to mind immediately. It was surprising because it had been decades since I had really thought about it. My favorite? Moon Boots. They were like Uggs for kids before Uggs were a thing, and we only wore them outside.


Why Moon Boots Matter


So, why am I writing about Moon Boots? It got me thinking about value, comfort, trust, and what the Danish people refer to as hygge—the feeling of coziness and warmth. As Realtors, how do we bring that feeling to our clients? How do we ensure that when someone thinks about real estate, your name pops into their heads, just like my Moon Boots popped into mine?


Creating Value and Comfort


1. Building Trust: Trust is the foundation of our relationships with clients. From the first meeting to closing the deal, every interaction should reinforce that we are reliable, knowledgeable, and have their best interests at heart.


2. Providing Comfort: Buying or selling a home can be a stressful process. Our role is to make it as smooth and comfortable as possible. This means being available, communicative, and empathetic to our clients' needs and concerns.


3. Offering Value: We must go beyond the basics to offer real value. This can be through expert market insights, personalized service, or going the extra mile in negotiations. Our clients should feel that choosing us was one of their best decisions.


Creating Hygge for Our Clients


Hygge isn’t just a trend; it’s a way of life that focuses on creating a warm atmosphere and enjoying the good things in life with good people. Here's how we can bring that into our real estate practice:

  • Personal Touch: Small gestures like a handwritten note, a thoughtful gift, or simply remembering significant details about our clients can make a big difference.

  • Comfortable Communication: Ensure that every interaction, whether it’s through email, phone calls, or in-person meetings, feels comfortable and positive.

  • Supportive Environment: Be the supportive guide they need through every step of their real estate journey, making them feel secure and taken care of.


Bringing It All Together


The goal is for clients to think of us as their go-to real estate experts, just as fondly and instinctively as I thought of my boots. By focusing on building trust, providing comfort, and offering genuine value, we can create lasting relationships and a positive impact on their lives.


Let's strive to be that source of comfort and trust for our clients.


Just as those Moon Boots brought me joy and warmth, let's bring the same feelings to those we serve.

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