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  • Writer's pictureChris Muellenbach

Consistency Wins!

It's not what you do once in a while that matters—it's what you do every day. This principle is crucial to our success in real estate, and it’s something I’ve been reflecting on a lot lately.


I recently reread the book Make Your Bed by Admiral William H. McRaven. It's an easy and inspiring read that offers powerful insights. The back cover of the book sums it up perfectly:


"If you want to change the world, start off by making your bed. If you make your bed every morning, you will have accomplished the first task of the day. It will give you a small sense of pride and encourage you to do another task and another and another. By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that the little things in life matter. If you can't do the little things right, you will never do the big things right."


This message resonates deeply with our work. Whether it’s making your bed, making those crucial phone calls, or following up with potential leads, the little things we do consistently shape our success.


Let me share a story about someone who embodies this principle. I’ve never been a great ‘cold caller,’ but I always admired Charlie Hutchinson. In his earlier years in the business, Charlie would time block for cold calling and stick to his schedule. One time in 2015, Charlie and I went to a conference in Minneapolis and carpooled together. We stopped for lunch, but Charlie stayed in the car to make his calls. Want to know how Charlie built a successful team? Dedication and consistency.


Consistency in making those calls and staying connected with your sphere is essential. I’ve seen firsthand how dedicating time to these tasks can turn a bad day around and lead to new opportunities.


Even on the toughest days, picking up the phone and reaching out can make all the difference.


So, if you're having a bad day, or even just an average one, remember that consistency is key. Start with small, manageable tasks, and let them build momentum. Each call, each follow-up, each connection you make adds up to significant progress and success.


Keep pushing forward, stay consistent, and let's continue to achieve great things together.

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