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  • Writer's pictureChris Muellenbach

Ask, Pay, or go get them.

If you've been to any of my training sessions, you've heard me say there are three primary ways

to get leads in real estate: ask for them, pay for them, or go get them. Let's break down each method and explore how you can leverage them to drive your success.

  1. Ask for Them: One of the simplest yet most effective ways to generate leads is by asking for them. Whether it's reaching out to your sphere of influence, past clients, or even strangers, don't underestimate the power of a direct ask. Most people are willing to help if you just ask, but it requires picking up the phone and initiating the conversation. Overcoming the fear of rejection is key here. Remember, every "no" brings you one step closer to a "yes."

  2. Pay for Them: Another avenue for lead generation is paying for leads. This can include investing in online advertising, purchasing lead lists, or partnering with lead generation services. While this method can be effective, it often comes with a hefty price tag. It's essential to carefully evaluate the return on investment and ensure that you're targeting high-quality leads that align with your business goals.

  3. Go Get Them: Finally, sometimes the best way to generate leads is by taking action. This means hitting the pavement, attending networking events, door-knocking, and actively seeking out opportunities in your local market. By putting yourself out there and being visible in your community, you'll attract leads organically and build valuable relationships along the way.

Mastering lead generation is essential for success in real estate. By combining the power of asking for leads, paying for strategic opportunities, and proactively seeking out new business, you'll create a robust pipeline of opportunities to fuel your growth.

Commit to implementing at least two of these strategies into your daily routines and watch your business thrive.

Remember, the fortune is in the follow-up, so stay consistent, stay proactive, and keep working towards your goals.

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